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Welcome to Atoboy

Atoboy in New York City offers a unique dining experience with its Asian Fusion-Korean tapas/small plates menu. The restaurant caters to a trendy and casual crowd, focusing on providing a variety of dishes with Pescatarian, vegan, and limited vegetarian options. The pre-fixe dining menu allows customers to sample a wide array of inventive dishes like Sea Urchin, Squash, Short Rib, and more, blending Korean tradition with modern flair. Standout dishes include the Sea Urchin for its creaminess, the Squash for its crispy exterior and divine sauce, and the Short Rib for its rich flavors. The overall experience at Atoboy impresses with its delicious food and creative combinations, making it a must-visit for a unique culinary adventure.

Atoboy: Reviews & Ratings

Angela C.
Angela C.

Delicious food, reasonably priced/value for money, and fun experience. The only downside is they are pretty strict on the dining limit as far as I can tell (no issue with that), and they sort of rush you as a result. Came here with two of my friends on a Wednesday afternoon, as one of them was able to snag a prime dinner slot. Arrived a couple of minutes early, and had to wait to be seated as the previous table was finishing up (we were seated about ~5 minutes late?). For drinks, we got one of the Hana makgeolli which was honestly a lot more sour than I'm used to (and I've had a good amount of craft makgeollis). It was fine but honestly next time I think I'll stick to wine. Food-wise, its a 4 course pre-fixe dining menu, where you get to choose one of three options from three sections (the first starter is the same for everyone). Some of the options have supplements, and there's also an option to add on fried chicken too. We opted to try every single dish and share + add the fried chicken. Overall, every dish was pretty solid! Standouts include: - Sea urchin: just so creamy and umami. Good news is you don't get an option, you have to order this! - Squash: They deep fry the squash and the sauce they douse it in is simply divine - Octopus: very tender and a fun sauce as well! - Short Rib: delicious and filling, worth the supplement! - Fried chicken: not the ~best~ fried chicken ever, but very solid and super fun to have as an add-on. Left the dinner feeling happily full. Now, the only downside is that you do feel the fact that they are rushing you-- at times they cleared plates before we were all done, but then didn't bring out the next dish until much later (and didn't clear the remaining plates). So that's one thing I'd suggest they improve on.

Min B.
Min B.

Atoboy was a great experience! We had 4 people, so we got everything on the menu to share. Everything was great but I thought the cod and the salad could have been skipped. The fried chicken was very crispy and tender and I would recommend paying a bit more to add to your meal. Our waiter was also very friendly and helpful! I would definitely recommend this spot.

Jackie Z.
Jackie Z.

Loved this place--fun and delicious dishes, and a cool urban underground vibe. Everything was good, but the rice was especially satisfying. Highly recommend and will be back on my next trip to nyc!

zhishan l.
zhishan l.

We dined as a party of three and opted for the family-style option, which allowed us to sample a wide array of dishes from the menu. Atoboy combines Korean and modern influences creatively. Standouts included the beef tartare, sweet shrimp, and the cob. The SEA URCHIN starter featured quinoa and traditional Korean flavors like gim over steamed egg, enhanced by the rich sea urchin. YELLOWTAIL complemented by a refreshing green sauce that perfectly enhanced the flavors of the fish. BEEF TARTARE received a fusion twist with Korean elements such as perilla and myeolchi, providing a delightful mix of textures. SQUASH was served piping hot with a Korean touch from gangjeong and fontina cheese. The crispy exterior added a satisfying crunch to the dish. SWEET SHRIMP was balanced in with white kimchi, beurre blanc sauce, and peas, blending flavors perfectly. The COD dish stood out with its bold flavors dominated by cod and gochujang curry, leaving a lingering, delightful aftertaste. The SHORT RIB dish was equally impressive, with tender short rib complemented by the rich flavors of oxtail. Each main course was accompanied by seaweed rice. Overall, Atoboy impressed with its inventive menu and delicious dishes that blend Korean tradition with modern flair.

Lily H.
Lily H.

Was able to secure a reservation for a Sunday night and came to enjoy. We were seated about 15 minutes after a reservation time and the adventure started. The setting is quite no frills including hard plastic chairs and utensils in a canister on your table. Most dishes had a Korean take on it with the exception of a few, like the curry cod. That one was our least favorite. Pretty much everything else ordered was good but our favorite was actually the starter snack - the uni jjim. Could have ordered an entire bowl of that! The dishes come out quickly and we had to ask them to slow down to ensure we enjoyed the latter dishes hot. All in all, a pretty good meal for $75 including service. We were full at the end although we did order the add on fried chicken.

Audrey W.
Audrey W.

This is sort of a hard place to review because there were some high highs and some mediocre mediocrity, all of which made me wonder if the $75 fixed price menu is a steal or a rip-off. Indeed, two of the best things we ate were add-ones: the fried chicken, of course. And the granita dessert. My other favorite was the squash. The uni starter was also very good, and as with the beef tartare, a nice combination of textures and flavors that really showcased the protein. Less successful, I'd say, were all the other proteins -- so yeah, yikes. The cod curry was fine and flavorful, but all that curry didn't really pare well with the seaweed rice, I thought. The pork belly was not good -- quite dry, which takes some doing with pork belly, and pretty bland. The shrimp was also dull. Service was stellar. The decor was sort of stark, and while that's not a make-or-break thing, it did feel odd to shell out hundreds of dollars for dinner while sitting in some plastic chairs in a concrete bunker. IDK. The chicken was so very good, as was that squash and the sujeonggwa granita, that I'm not *mad* about the meal. Hell, I've given the place four stars, the weight of which truly rests on the shoulders of that squash-and-cheese-foam combo. But damn, this wasn't a great meal and by the time we paid for all the extras, maybe it should have been?

Jenn S.
Jenn S.

Had one of my favorite meals in the entire time I've lived in NYC last night. Each dish simply outdid itself. Amy was an outstanding server! We had the best time and felt confident we got the most of our first time visit because of her. One of my favorite touches was the N/A kombucha served out of a wine bottle and poured by the glass in gorgeous stemware. I couldn't name a better place for the sober community to enjoy! Run, don't walk!!

Erica K.
Erica K.

A prix-fixe menu restaurant. The menu serves 4 dishes. The food, in my opinion, is passable and ok! Nothing really stands out, it was a decent meal. My favorite are the urchin steamed eggs and the candied squash. The pork jowl was a bit underwhelming, it tasted just like normal pork belly. I didn't have the stomach space to try the fried chicken :( but I've heard rave reviews about it. The waiters are super attentive! They're also super patient on explaining each dish and giving recommendations! Overall the food is a 3/5 and service is 5/5 imo!

Chloe K.
Chloe K.

Atoboy only does a 4-course prix-fixe for $75. Portions are just right and it comes with a bowl of rice and side dishes. My favorites were the Sea Urchin, Potato Jeon and Pork Jowl. The desserts (not part of the prix-fixe) are all very good too so make sure you try them!

Huiwen C.
Huiwen C.

Tasty food, but portions were small. I was not expecting the restaurant to be so long, narrow, and minimal. It was interesting! All the dishes that we tried were good, the flavors were robust, but I just wished that there was more. If there hadn't been a bowl of rice with the main dish, I would not have been full. Everyone gets the sea urchin egg - there was a bit too much of the seaweed which took away from the sweet uni flavor. For appetizers, both the beef tartare and the stripe bass were good. There are crunchy anchovies in the beef tartare that add a nice texture. The stripe bass is more refreshing and light with the limequats. For third course, the potato jeon is crispy and paired well with the oyster cream. For entrees, I recommend the cod over the pork jowl. The cod had a rich curry that complements the rice perfectly and the cod was cooked perfectly. It was flakey and tender. The pork jowl was rich and fatty, but it was a bit too fatty and the kale was an interesting pairing. It can be hard to get reservations - set a notify on resy to snag last minute reservations!

Location

  • Atoboy
    43 E 28th St New York, NY 10016 Hotline: (646) 476-7217

Introducing Atoboy, a trendy Asian fusion tapas restaurant located in New York City. Known for its creative small plates that showcase Korean flavors with a modern twist, Atoboy offers a unique dining experience for those looking to explore new culinary sensations.

At Atoboy, you can expect a 4-course prix-fixe menu with a variety of dishes to choose from, including standout options like the Sea Urchin, Squash, Octopus, Short Rib, and Fried Chicken. The fusion of traditional Korean ingredients with innovative cooking techniques results in dishes that are not only delicious but also visually appealing.

Customer reviews rave about the flavorful combinations and exciting taste profiles that Atoboy offers. From the creamy Sea Urchin starter to the crispy Squash and the tender Short Rib, each dish is thoughtfully crafted to delight your taste buds.

While some customers have mentioned small portion sizes, the overall consensus is that the quality and creativity of the dishes make up for it. With a welcoming atmosphere, attentive service, and a range of pescatarian and vegan options, Atoboy caters to a diverse clientele looking for a memorable dining experience.

For a unique culinary adventure that blends Korean tradition with modern influences, Atoboy is a must-visit destination in New York City. Whether you're a food enthusiast seeking new flavors or simply looking for a trendy spot to enjoy a delicious meal, Atoboy promises to deliver a dining experience that is both satisfying and memorable.